L'Oreal Professional Serie Expert Chroma Creme Purple Shampoo is designed to neutralise yellow reflects in blonde hair. Purple pigments help reduce warm tones in blonde to platinum blonde hair. The creamy formula instantly neutralises unwanted warm reflects while intensely nourishing hair without weighing it down. Hair colour is refreshed and radiant with up to 3x more shine. 

How to use:

To be used from two weeks after salon visit, alternating with a regular shampoo. Apply evenly on wet hair. Emulsify. Leave on depending on the tone and desired degree of neutralisation. (2-5 minutes) Check that all reflects have been neutralised. Rinse thoroughly until water runs clear. No need to follow with conditioner.